Leadership – The Swiss Way

Is there something unique about Leadership – The Swiss Way?

We interviewed 24 Swiss executives to learn why Swiss excellence is world class across so many sectors.

Developed for the the Schweizer Kader Organisation – Zürich, a storied national management organization, a selection of the campaign’s content may be viewed below. The campaign in full, inclusive of video interviews, social media clips, quarterly articles, and a portrait exhibition that will travel throughout Switzerland can be found on a custom site, swissleaders.org.  

Client: Schweizer Kader Organisation, Zürich | Location: Switzerland | Project website: swissleaders.org

La voie de l’exigence

Didier de Courten
Chef

The destiny of nations depends on the way they feed” said Anthelme Brillat-Savarin in his Physiology of taste. If that is true, the fate of the Swiss nation rests with Didier de Courten, head of the Terminus restaurant in Sierre, two-star Michelin and 19-points Gault & Millau. This Valais child, voluble, demanding and passionate, tells us about his Switzerland: made of terroir, solidarity and transmission.

The Diplomat for Humanity

Peter Maurer
President, International Committee of the Red Cross, Geneva

In his own words, Peter Maurer has “always been interested in the wider world and not the small world.” That is why he enrolled in the diplomatic service after completing his PhD in history, later becoming the ambassador and permanent representative of Switzerland to the United Nations in New York. He has been President of the International Committee of the Red Cross (ICRC) since 2012 and is responsible for over 17,500 employees around the world.

Leadership is a Matter of Balance

Dr. Fana Asefaw

Chief Medical Officer, Psychiatry & Psychotherapy for Children & Adolescents

If Eritrea is Dr. Fana Asefaw’s country of origin, it is only through her work that she has come to know it. In the early 80s she fled the Ethiopian regime with her parents to settle in Germany. Having lived in Switzerland for over 10 years, Fana Asefaw is a Doctor in pediatrics and child psychology, mother and wife, head of the Swiss Support Committee for Eritrea.

The Sun is the Limit

Raphaël Domjan

Founder and Pilot, SolarStratos 
Eco-explorer

When Raphaël Domjan receives you in the shed of SolarStratos, you first notice his light blue and piercing eyes. They seek your gaze, plunge deep into yours and awaken the child’s soul that you tried to bury. Raphael is a mixture of humanity and determination, kindness and seriousness. His project is the anti-Icarus: use solar energy to fly to the edge of space. This is how this eco-explorer intends to prove to the world that we can get rid of fossil fuels.

See more work

Out West

Out West

Landscapes of Xinjiang | Patrick Wack
Here There Are Men

Here There Are Men

Portraits of China | Patrick Wack
Leadership – The Swiss Way

Leadership – The Swiss Way

Schweizer Kader Organisation, Zürich
Women of Orissa

Women of Orissa

Toilet Board Coalition / Svadha
The Path: Journey to a Better Future

The Path: Journey to a Better Future

Toilet Board Coalition, Geneva
Climate Heroes

Climate Heroes

Climate change documentary project | Maxime Riché