Arbres d’Avenir – The Seedlings of Change

A new generation of organic farmers is applying innovation in agroforestry to respect, regenerate, and empower their land and their communities.

Arbres d’Avenir invests in forward-thinking farms who integrate trees into their agricultural practices.

Developed by leading social business PUR Projet in collaboration with AccorHotels, CDC Biodiversité, Fermes d’avenir and Blue Bees, the annual contest awards financial prizes to 30 laureates to be invested in agroforestry endeavors. Its stated objective is to create stronger ties and collaboration among producers, industry partners, and consumers.

We went on a seven-day, 3000 km road trip across France to photograph ten of the laureates of the contest and document their commitment to innovative and environmentally-responsible practices. Certain portraits also imagine the beautiful impact trees planted by the laureates will have.

Client: PUR Projet, Paris | Location: France
Print: 10 portraits & exhibition displayed in AccorHotels hotel rooms | Video: short film and interviews
Photographer: Patrick Wack

Les Champs de l’Oeil

Louise and Teddy, the two founders of the farm Les Champs de l’Oeil, are a young reconverted couple who aim at producing vegetables, fruits and trees. They want to create the most productive and ecological agrosystem possible.

Terre de Mars

In the context of urban agriculture and more specifically in Marseille, the ethics of Terre de Mars merges the aspirations of landscape conceptors and urbanists, to make the perception of city-dwellers evolve on the vital role of local agriculture towards the stakes of our society and climate.

MAS Honorat

Monsieur Honorat is convinced that solutions exist to produce sustainable food.

The urgency to make our agricultural model evolve convinced him to take action and demonstrate on the field that agro-ecology and permaculture are complementary and efficient solutions.

Ferme du Clos

Ferme du Clos is a collective, diversified and honest agricultural project. The partners are beekeepers, arboriculturists, fruit, and hop farmers.

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