what / the approach
Deceptively simple by design.
How do you change the world?
One step at a time. We believe you start with showcasing stories of purpose and positive social impact.
Without lofty goals we will never be great.
We use three pillars to build meaningful messaging upon, and ask three questions as a barometer.
BUILD ON YOUR VALUES: Brand equity is dynamic, the legacy you leave is not.
BEYOND ENTERTAINMENT: Real connection requires intelligent and strategic content.
Is it Smart?
SHOW YOUR HUMAN SIDE : We are wired to connect with each other, not products.
EARN RELEVANCE : Today’s consumers are evolving into de facto activist shareholders
Is it Good?
CONVEY INSIGHT: Align your values and vision to offer a cohesive and engaging experience.
INSPIRE & INTERACT: Art and beauty move people, and people change the world.
Is it Beautiful?
How / the method
A method, but no standard recipe.
Every project is bespoke, however considering each of these three phases ensures we uphold our commitment to our pillars of consistency, community, and creativity.
1 | STRATEGY
_ Analysis of existing communications
_ Assessment of current initiatives
_ Identification of key messaging objectives and opportunities
_ Determine key audiences, storytelling tactics
_ Review internal / historical / cultural anchors
_ Concept developed reflecting key messaging and storytelling considerations
2 | CREATION
Creative Concept Strategy
_ Primary research, identification of stories
_ Field investigation, preparatory interviews
Creative Concept Execution
_ Writing of synopsis, definition of moodboards
_ Definition of artistic treatment and scripting
_ Sourcing and selection of artistic resources required
3 | PRODUCTION
_ Scouting, resources allocation, local production management, logistics prep
_ On-site location management, execution of script
_ Filming, photography, sound
_ Editing, colour grading, post-production
_Video graphics or animation
_Custom sound design and sound mix